E-commerce encompasses a variety of different transactions online between businesses, consumers, and even governments.
E-commerce, for our purposes, is "the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals," (wikibooks).
Categories of e-commerce: business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and mobile commerce (m-commerce).
Types of e-commerce:
Auctions online (eBay), peer-to-peer (P2P)(Napster), and classified ads (Craigslist?)
C2C examples can be eBay, systems like Puca Trade (a Magic the Gathering online trade system with a fiat currency to use for trades between users), Craigslist, etc.
M-commerce is taking hold because of increased access to mobile devices such as smart phones and tablets. Banking has become as mobile as the devices accessing the applications.
Economic forces, marketing and customer interaction forces, and technology (multimedia convergence in particular).
Raketen is the third largest online retailer in the world behind Amazon and eBay. But, the company's business model is more of an online bazaar than it is an online auction house or mediated store front. The stores make their own pages and can update then however they wish. The only catch is they must be up to community standards that allow the company to pick and choose who uses their system.
This is a humanizing approach to online use because, for example, a chicken farmer was able to sell his organic eggs online and deliver them through over-night shipping to ensure freshness. Eggs from the store can not compare to fresh eggs that have not been sitting around for a week.
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